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PAGANI UTOPIA:
HOW A VISION BECOME
A BRIGHT REALITY
The timeless hypercar we recounted through the vision of creative genius Horacio Pagani and live streamed in a magical world premiere.
Based on the concepts of simplicity, lightness and driving pleasure, Utopia renounces hybrid and digital in favor of purity and authenticity. A hypercar that took six years of effort, research and experimentation before coming to light in all its lasting beauty.
This is how we recounted the genesis of the third original model designed by Horacio Pagani and inspired by the art and scientific genius of Leonardo da Vinci. An unconventional visual narrative for an unconventional car, accompanied by an original musical composition that celebrates the art of creation in all its essence.
WATCH THE CAMEO WE MADE
For the launch of the car, Pagani Automobili wanted to combine art and science and unveil their harmony through a musical event, in a unique setting: the Teatro Lirico in Milan.
While the Conservatory Orchestra played live an immersive symphony conducted by the maestro Pietro Maniti, an Italian car of rare beauty was unveiled on stage: Utopia. The first sound hypercar in history, conceived by a visionary thinking and shaped by a maniacal attention to detail.
A dream we shared as a world premiere on the screens of all hypercar enthusiasts waiting for this moment.